Brands need character
Welcome to Healthy Brands, the agency for healthy brand management, which combines brand communications, healthcare expertise, forward-looking strategies and inspirational creativity into a unique agency approach. Our expertise is based on in-depth market knowledge as well as all-round understanding and insight into target groups. We then create unique marketing solutions that strengthen healthcare brands and bring them success. Over 25 years of industry experience mean we know how to make emotional connections and deliver impactful marketing campaigns. Let’s take your healthcare brand to the next level. We look forward to working with you!
Current
For our customer APOGEPHA, we were able to create a very special explanatory video for the product APOPROSTAT forte. And thus show that relevant consumer insights and benefits can be presented with charm and a certain wink, even with a sensitive topic such as “prostate problems”.
How we do it
Cases
These case studies demonstrate how we transform customised strategies into vibrant marketing reality to achieve the required goals. From the initial tasks to final implementation, the cases show how we work with brands to deliver successful healthcare campaigns using impactful creativity.
Apoprostat
The herbal prostate preparations market is firmly established and characterised by predatory competition. So how do you gain a foothold in this market against the market leaders and their high advertising budgets? The answer: by focusing on doctors as a target group, highlighting the product’s differentiating aspects and presenting these in a bold, confident manner with an appropriate level of humour. The visual focus on the key consumer insight of the ‘nocturnal urge to urinate’, without showing the actual problem, opens up a communication space that the brand can exploit and where further information, content and messages can be seamlessly transferred.
Elevate your healthcare brand to another level!
Get in ContactKyolic
Garlic is old news and no longer appeals to anyone. Absolutely not! The Kyolic brand is a real game changer in the natural therapy of cardiovascular diseases in Germany, and has become the market leader in the USA and Japan. The secret (of success): garlic matured for over 18 months. As an extract produced according to Japanese manufacturing methods, it has been proven to help lower cholesterol levels and blood pressure while also promoting vascular health, which has been documented in over 900 studies.
The launch campaign targeted the German pharmacy market. It aimed at breaking down ingrained prejudices against garlic as a medicinal plant while also establishing a completely new class of science-based active ingredients. The minimalist, ethical look of the product design and brand image intentionally references Kyolic’s Japanese tradition and at the same time asserts its expertise and effectiveness. The famous actress Esther Schweins is at the heart of the campaign as brand ambassador, ensuring target group awareness and interest in a credible and authentic way.
Elevate your healthcare brand to another level!
Get in ContactDr. Loges femiloges
In the highly competitive market for treating menopausal symptoms, newly designed packaging can re-energise a brand but distinctive communications are also required.
A total of three motifs show how women can master the menopausal life phase confidently and assuredly. A minimalist photographic style emphasises personality. The featured models are representative of the actual target group, and the statement-based headline structure brings authenticity and assuredness to menopausal indications. The result has been awards and, more importantly, a boost in sales.
Elevate your healthcare brand to another level!
Get in ContactSoventol
Soventol was long regarded as an innovation leader and category captain in self-medicating skin problems. However, the brand came under increasing pressure due to new competitors entering the market, particularly for hydrocortisone preparations. The strategic goal was therefore to re-establish the lost claim as a category leader by optimising positioning and communications.
The key to success was an emotionally charged presentation of people with skin problems, to whom Soventol presented itself as a confident and competent problem solver. A cross-media campaign clearly differentiates the product from the market leader by clearly presenting problems in a highly aesthetic way rather than in an idealised family world. Soventol CremoGel spearheaded the communications. The unique galenics in the hydrocortisone as a cream that also cools became an eye-catching USP for the entire brand, for consumers and healthcare professionals alike.
Elevate your healthcare brand to another level!
Get in ContactWhat we do
Services
Strategy & Consultancy
We have in-depth experience of the healthcare sector. This means we can provide customised strategies as well as positioning and consultancy services tailored to the specific requirements of this sensitive market.
Conception & Implementation
We are leading thinkers and pioneers in developing and implementing creative campaigns in the healthcare sector, in both digital and analogue media. Our solutions are always targeted at being relevant and effective.
B2B Measures
The measures we develop specifically for the B2B sector reflect our healthcare expertise. We understand the unique requirements of the market and create effective solutions that give added value to healthcare professionals.
B2C Measures
To reach consumers, we take creative approaches tailored to the specific target group. We know how and where to emotionally engage with consumers to establish and strengthen brands in the healthcare sector.
Our expertise in the print sector includes books, brochures and flyers that are informative, appealing and impactful. We showcase your brand and products in the best possible way to win over consumers and professionals.
Sales Support
We create sales literature, training courses, sales aids, explanatory videos, promotions and lots more to support your sales team and get your brands to enjoy sustained POS success.
Packaging
Our years of healthcare market experience enable us to design packaging that is not only visually appealing, but also fulfils the specific industry requirements and regulations.
Corporate Identity
Our experts create strong corporate identities that consistently and distinctively represent your healthcare brand and company.
Strategy & Consultancy
We have in-depth experience of the healthcare sector. This means we can provide customised strategies as well as positioning and consultancy services tailored to the specific requirements of this sensitive market.
Conception & Implementation
We are leading thinkers and pioneers in developing and implementing creative campaigns in the healthcare sector, in both digital and analogue media. Our solutions are always targeted at being relevant and effective.
B2B Measures
The measures we develop specifically for the B2B sector reflect our healthcare expertise. We understand the unique requirements of the market and create effective solutions that give added value to healthcare professionals.
B2C Measures
To reach consumers, we take creative approaches tailored to the specific target group. We know how and where to emotionally engage with consumers to establish and strengthen brands in the healthcare sector.
Our expertise in the print sector includes books, brochures and flyers that are informative, appealing and impactful. We showcase your brand and products in the best possible way to win over consumers and professionals.
Sales Support
We create sales literature, training courses, sales aids, explanatory videos, promotions and lots more to support your sales team and get your brands to enjoy sustained POS success.
Packaging
Our years of healthcare market experience enable us to design packaging that is not only visually appealing, but also fulfils the specific industry requirements and regulations.
Corporate Identity
Our experts create strong corporate identities that consistently and distinctively represent your healthcare brand and company.
Leading by example
References
Good advertising speaks for itself. That is its aim and purpose. Our campaigns are more than just images and words. They demonstrate the power of creative advertising in its purest form. Explore the breadth of our communications capabilities with these inspiring examples.
Taking your healthcare brand to the next level
Contact
Would you like a cost-free consultation? Do you have any questions? Contact us with your enquiry at gesundemarken@bplusd.de or use the form below.
Call us on +49 0221-13 08 08 604