Garlic is old news and no longer appeals to anyone. Absolutely not! The Kyolic brand is a real game changer in the natural therapy of cardiovascular diseases in Germany, and has become the market leader in the USA and Japan. The secret (of success): garlic matured for over 18 months. As an extract produced according to Japanese manufacturing methods, it has been proven to help lower cholesterol levels and blood pressure while also promoting vascular health, which has been documented in over 900 studies.

The launch campaign targeted the German pharmacy market. It aimed at breaking down ingrained prejudices against garlic as a medicinal plant while also establishing a completely new class of science-based active ingredients. The minimalist, ethical look of the product design and brand image intentionally references Kyolic’s Japanese tradition and at the same time asserts its expertise and effectiveness. The famous actress Esther Schweins is at the heart of the campaign as brand ambassador, ensuring target group awareness and interest in a credible and authentic way.