In the highly competitive market for treating menopausal symptoms, newly designed packaging can re-energise a brand but distinctive communications are also required.

A total of three motifs show how women can master the menopausal life phase confidently and assuredly. A minimalist photographic style emphasises personality. The featured models are representative of the actual target group, and the statement-based headline structure brings authenticity and assuredness to menopausal indications. The result has been awards  and, more importantly, a boost in sales.